Donald Trump's campaign has lined up its first advertisements of the general election cycle, spending almost $5 million to target battleground states as they race to catch Hillary Clinton in the polls.
The ad buys total $4.9 million for 10 days of commercials beginning Friday, with almost half of the money devoted to placing spots in Florida and Pennsylvania.
The sum still pales in comparison to the more than $60 million that the Democratic nominee has spent so far this cycle.
On the campaign trail, Trump regularly comments about how little he has spent compared to Clinton and openly questions the value of advertisements.
"You know, I go around, I make speeches. I talk to reporters," said Trump at a rally in Maine in June. "I don’t even need commercials, if you want to know the truth. Why do I need these commercials?"
In addition to the outlay of $1.4 million in Florida and $1 million in Pennsylvania, the campaign will buy $831,000 worth of ads in North Carolina and $746,000 in Ohio, with an additional $1 million in cable buys yet to be publicly designated for a particular state, according to CMAG/Kantar Media.
The latest polling shows Trump trailing Clinton in all four of the states in which he will air advertisements. Pennsylvania, in particular, gives Clinton a double digit edge according to the most recent NBC/Wall Street Journal/Marist and Quinnipiac polls from the state.
Prior to the purchase, Trump was featured only in advertisements paid for by organizations supporting his candidacy. The NRA and two outside Super PACs have spent more than $10 million on ads backing Trump.
A Clinton PAC, Priorities USA Action, has bought $37 million worth of ads for the former secretary of state.
ABC's Ryan Struyk contributed to this report.
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